Zyntent — Privacy Policy

Introduction

Zyntent respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how Zyntent (hereinafter “Zyntent” or “we/us/our”) looks after your personal data when you visit our website https://zyntent.com/ and services (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Controller and Data Protection Officer

The data controller is Zyntent, as described in your contractual relationship with Zyntent.

Should you have any questions about our data protection measures, the processing of your data, or the protection of your rights as a data subject, you can contact us at: support@zyntent.com

2. Definitions

2.1 Personal Data

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

2.2 Processing

"Processing" means any operation or set of operations performed on data such as the collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction of said data.

The scope of how we collect and process your personal data depends on the way you interact with us or our technologies and services. In the course of providing our business services we may collect, use, store and transfer different kinds of personal data about the following categories of the Data Subjects (please consult clause 12, Glossary):

website visitors and users of https://zyntent.com/
our newsletter subscribers
our counterparties and their representatives and users, including, but not limited to, Zyntent publishers and advertisers and their end users

(Together, Data Subjects)

We have grouped the personal data that we may process about you and your Data Subjects together as follows:

Identity Data may include the first name, last name, email address, username, or similar identifier.
Contact Data may include billing address, business address, email address, and telephone numbers.
Financial Data may include bank account and payment details.
Technical Data includes the internet protocol (IP) address, login data, browser type and version, time zone setting and country, browser plug-in types and versions, operating system and platform, domain names, access dates and times, referring website addresses, search activity and other online identifiers, page URLs, contextual page information, request metadata, and other technical information from devices used to access our website or services.
Profile Data includes the username and password.
Marketing and Communications Data includes preferences in receiving marketing communications from us and your communication preferences.

We do not knowingly collect any Special Categories of Personal Data about you or your end users. This includes details about your or your users’ race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about health, and genetic and biometric data. Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the contractual relationship we have with you, and you fail to provide that data when requested, we may not be able to perform the contractual relationship we have or are trying to enter into with you (for example, to provide you with our services). In this case, we may have to cancel the service you have with us, but we will notify you if this is the case at the time.

Cookies

We and our subsidiaries and affiliates use cookies, web beacons, tracking pixels, clear gifs and other similar tracking technologies (collectively "Cookies") to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

Cookies used on our website are categorized on our Consent Management Platform displayed when you first visit our website and you can read about each category and allow or deny some or all of them, except for Necessary Cookies which are required to provide core website functionality. When categories that have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser.

Function cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
Measurement cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Preferences cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Marketing cookies. These cookies record your visit the website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Social plugins and third party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit. Zyntent website uses the following social media plug-ins:

Facebook, see https://www.facebook.com/policy.php
YouTube, see https://www.youtube.com/yt/about/policies/#community-guidelines
Telegram, see https://telegram.org/privacy
Twitter, see https://twitter.com/en/privacy
LinkedIn, see https://www.linkedin.com/legal/privacy-policy
TikTok, see https://www.tiktok.com/legal/privacy-policy?lang=en

Analytic tools

We may use analytics tools on our website, including Google Analytics and/or similar website analytics services, for the purposes of the adequate design, security, performance monitoring and continuous optimization of our website, as well as reporting on website usage.

Newsletters

We may send out newsletters, emails, and other electronic notifications with promotional information (hereinafter “Newsletter”) from us subject to the data subject’s consent and where data subjects have not opted out of receiving those marketing communications.

Personal data we may collect if you are our website visitor for visitor of Admitad websites

If you visit Zyntent website, we will collect the following categories of personal data:

Technical data
Cookie data when you consented us to do so.

Personal data we may collect if you’re a publisher or advertiser

Registering and participating in our network

To obtain access to our technologies and services, you may be required to register for an account or otherwise enter into a contractual relationship with us. In addition to the data described in the policy for visitors, we may collect and process the following categories of personal data about you:

Identity Data
Contact data
Financial data
Technical data
Profile data
Marketing and Communications Data

Cookies

In addition to the cookies specified in section 3, we use strictly necessary cookies on publishers’ and advertisers’ account pages for the website to function properly.

Analytics tools

We may use Google Analytics and tools on our website and service interfaces for the purposes of the adequate design, security, performance monitoring and continuous optimization of our website and services, as well as reporting on usage.

Information on first-party and third-party cookies

As a publisher or advertiser, you are responsible for providing appropriate privacy notices to users of your website or service and for obtaining any consents required by applicable law in connection with the data you collect and transmit to Zyntent.

Where you transmit personal data, online identifiers, URL parameters, contextual data, request data or other information to Zyntent, you must ensure that such transmission is lawful and that any required notices and consents have been obtained.

Publishers and advertisers must also ensure that URLs, page parameters and transmitted content do not intentionally include personal data unless there is a lawful basis to do so.

Integrations with third-party advertising or analytics platforms

Where publishers or advertisers choose to integrate Zyntent with third-party advertising, analytics or campaign management platforms, we may process technical campaign-related data to support such integration and the relevant service functionality.

The categories of data processed in this context may include online identifiers and other technical data required to connect the relevant systems and exchange measurement or attribution information.

Where such integrations are enabled by a publisher or advertiser, the publisher or advertiser remains responsible for ensuring that any required notices and consents are provided to end users and that any data shared with Zyntent is transmitted lawfully.

3.4 Use of Tracking URLs for publisher

What are tracking URLs?

A tracking URL is a special web address or technical mechanism that may be used in connection with our services to register clicks, requests and related advertising interactions, and to support attribution, reporting and service operation. This tool assists both us and our partners in understanding how specific traffic sources, activities, contextual requests, clicks or other events are associated with aggregated downstream outcomes, such as leads, registrations, purchases or other target actions.

Purpose of tracking

Tracking URLs and similar technical identifiers are fundamental to the services we provide on our platform to our partners as part of our contract with third parties (including advertisers and publishers) and, where applicable, in accordance with Article 6(1)(b) of the GDPR. These identifiers are used to register and relay click-level or request-level events, support attribution and reconciliation, analyze campaign or traffic performance, and supply our partners with reporting relevant to the operation and optimization of their advertising or traffic strategies.

Data We Collect

When a request, click, or other relevant event is associated with a tracking URL or similar technical identifier, we may collect or generate the following information:

click_id or request_id: a distinct technical identifier generated for a click, request, or other event
referrer_url: the web page from which the resource was requested, where available
page URL or contextual page information, where transmitted through the relevant integration
the country or approximate geo-derived region associated with the request or click, where available
the date and time of the request, click, or other event
information about the device and browser used to generate the request or click
campaign-related, publisher-related, advertiser-related, or integration-related technical parameters
other parameters related to specific programs, campaigns, services, or integrations

We may also collect or process technical or business-related data components such as website_id, website_name, publisher_id, advertiser_id, channel_id, campaign_id, group_id, banner_id, uid, click_id, request_id, referrer_url, country_code, timestamp, and similar identifiers or metadata relevant to the operation of the service.

3.8 Data we may collect about publisher and advertiser end users

In the course of providing our technologies and services to publishers, advertisers, and other counterparties, we may process certain technical, contextual, pseudonymized, anonymized, or aggregated data relating to end users.

Such data may include technical data, including the following:

page content made available through our JavaScript integrations or APIs
contextual page information
request metadata
page URLs or referrer URLs, where transmitted
browser and device information
IP address, where technically necessary for request handling, security, routing, or fraud prevention
click identifiers, request identifiers, campaign identifiers, and similar technical identifiers
aggregated or pseudonymized reporting data regarding requests, clicks, conversions, registrations, leads, purchases, or other outcomes

Zyntent’s JavaScript integrations are designed to process publicly available or publisher-exposed page content and related technical metadata in order to assess contextual relevance and deliver or evaluate advertising responses.

As a rule, Zyntent does not intentionally collect directly identifying personal data of end users through these integrations, such as names, email addresses, telephone numbers, account credentials, or payment information, unless such data is deliberately and lawfully transmitted to us by a publisher, advertiser, or other counterparty.

Zyntent may register click-level events and process the corresponding technical identifiers for the purposes of routing, attribution, reconciliation, fraud prevention, measurement, and service operation. However, Zyntent does not use such identifiers to identify individual end users, build end-user profiles, or provide publishers with user-level personal data in their account interfaces.

Where downstream outcome data is received, processed, or reconciled, such data is generally handled at the level of technical identifiers, events, counts, or aggregated or pseudonymized reporting, rather than as identified end-user purchase histories.

Publishers, advertisers, and other counterparties are responsible for ensuring that any data transmitted to Zyntent is collected and shared lawfully, that all required notices are provided, and that any required consents are obtained where required by applicable law.

Publishers, advertisers, and other counterparties must also ensure that URLs, page parameters, and transmitted content do not intentionally include personal data unless there is a lawful basis to do so.

4. Legal Basis

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Based on your consent where you have given such consent.

5. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Data is stored in a safe environment that is not open to public access.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your personal data may be encrypted before transmission in certain cases (e.g., processing your login data). This means that communication between your device and our servers will include recognized encryption measures if your browser supports doing so. Your personal data may be encrypted before transmission in certain cases. This means that communication between your device and our servers will include recognized encryption measures if your browser supports doing so.

Our staff has been trained in privacy matters and responsibly handling personal data and information to which they gain access.

6. Disclosures of personal data

We may share your personal data with the parties set out below for the purposes set out in clause 4 above.

Internal Third Parties as set out in clause 12 (Glossary).
External Third Parties as set out in clause 12 (Glossary).
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy. If we are acquired by or merged with a third party, we reserve the right, in either of these circumstances, to transfer or assign the information we have collected from you as part of such a merger, acquisition, sale, or other change of control.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. International transfers

We may share your personal data within the Group. We only transfer personal data to third countries where we can ensure the careful handling of personal data by employing contractual agreements or other suitable guarantees, such as certifications or proven compliance with international security standards.

8. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

9. User Rights

You have the following rights concerning our processing of your personal data:

The right to access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object (on grounds related to your particular situation) if your personal data is processed based on our legitimate interest
The right to withdraw your consent at any time in the event of any consent-based processing of your personal data without affecting the lawfulness of processing said data based on consent before your withdrawal
The right to lodge a complaint with a supervisory authority.

You may exercise your legal rights by contacting us via email at support@zyntent.com.

If you are registered as a publisher or an advertiser on our website, you may access your account and correct or delete some of your data by yourself.

While observing applicable privacy legislation, we will erase your data without any action required by you if retention of your data is no longer necessary for the purpose pursued or retention is no longer allowed for any legal reason. We may restrict processing instead of erasing your data where it is legally not allowed to erase (e.g., legal obligations to maintain your personal data).

9. Amendments

We may modify this Privacy Policy and our data security provisions at any time, particularly if new laws and/or regulations need to be adopted or if we regard amendments as reasonable.

10. Questions/Contacts

For all questions and requests related to the security of your personal data, please contact our Privacy Officers and us at support@zyntent.com.

11. Glossary

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

THIRD PARTIES

Internal Third Parties

Other companies affiliated with us acting as joint controllers or processors (the Group).

External Third Parties

Service providers acting as processors, for example hosting providers, infrastructure providers, analytics providers, communication services or other technology vendors used to support the operation of our services.
Tax regulators and other authorities who require reporting of processing activities in certain circumstances.
Professional advisers such as lawyers, auditors or consultants where necessary
Payment processors