Origin
Zyntent is a product of Takeads — an adtech company with over a decade in performance marketing and a live network of 55,000+ merchants.
We didn't set out to build Zyntent. We noticed a problem.
As AI assistants, chatbots, and LLM-powered products took off, one thing became obvious: users were asking these products commercial questions — "what's the best CRM for a small team," "which laptop under $1,000," "where should I book" — and the products had no good way to respond commercially. Banners looked wrong. Subscriptions created friction. Injected affiliate links made the AI feel like a salesperson.
We'd seen this pattern before. Every major format shift creates a window where intent outpaces infrastructure. We had the infrastructure — a merchant network, performance tracking systems, and experience building ads that actually convert. So we built the layer that was missing.
What Zyntent Does
Zyntent is an intent monetization platform. One API call sends us a user's query. We detect commercial intent, match it to a relevant offer from our merchant network, and return a native contextual ad in under 50ms — no redirect, no interruption, looks like a recommendation.
Publishers and AI platforms integrate once and start earning from queries that already have commercial intent in them. The format fits the product. The user experience doesn't change.
Try it yourself: zyntent.click — our live API sandbox where you can send test queries and see responses in real time.
The Team
Nataliia Kovalova
Takeads CEO
Has led Takeads through years of performance marketing and AdTech work. When the AI wave started generating commercial intent at scale, this felt like an obvious next move.
Kyrylo Kravchenko
Product Lead
Kyrylo led the Zyntent build end-to-end — from the intent detection model to the merchant matching layer to the SDK. If you're integrating, he's the person you'll talk to. Reach him at partners@zyntent.com.
The broader team comes from Takeads' engineering and partnerships org — people who've spent years building the systems that connect buyers and sellers in performance marketing.
What We're Building Toward
The internet is reorganizing. AI interfaces are replacing traditional navigation. The gap between what users ask and what can be delivered commercially is real, large, and mostly unsolved.
We're not building a vision. We're building infrastructure — the system that lets any AI-powered product turn commercial intent into revenue, without compromising the experience that makes the product good.